In the market, you might have seen many brands and products that are organic but could cost a fortune to purchase them. We are here to change that.
We believe that every person is entitled to use organic products and it shouldn’t be a luxury. That is why we started Doodle. We have begun our business by hand crafting and selling organic soaps as the first step to achieving our cause.
Further, we have witnessed many of our friends, family and neighbors facing many minor skin issues due to regular use of commercial soaps. So, we decided to manufacture handmade organic soaps and try to solve their problems. We first made some soaps for our own use. Then, we shared our soap with people around us. And as it was well liked and received we slowly grew by word of mouth. Now we want to take our soap to the next level.
Currently we have Seven Doodle Soap Flavours that can be utilized by you. We currently sell only within Tamil Nadu but we will expand throughout India in the near future. We do not do e-commerce and we mostly do direct selling to our customers. This enables us to easily understand what they want and what they expect out of our soap. You may think that there is nothing much to expect from a soap. After all, it’s just soap. But that is where the catch lies.
Upon interacting with our customers we identified that there are several other aspects and expectations that people generally expect their soap to deliver apart from mere health benefit reasons. And that is the reason we started expanding our flavours in the first place.
Recently, Doodle is becoming famous among organic consumers and we have been having a steady growth in the past two years. Our growth rate has increased from 22% to 75% in the last two years.
Vishnu is the main guy of Doodle. He is responsible for the production of all the soaps, brand management, logo, pricing, website, documentation and maintenance. He is the First Point of Contact for any customer who wishes to buy from Doodle.
Vishnu previously worked as Customer Success Manager(2021-2022) and as a Customer Support Technician (2016-2017). He completed his Masters in Business Administration at IPE-Hyderabad(2019-21). From 2022 onwards, Vishnu became an integral part of Doodle and from Jan-2024, Vishnu took over the business of Doodle.
Doodle's entire marketing and sales is handled by Balaji. He is responsible for quality control, identification of new products, identifying and negotiating with dealers, digital marketing (PPC and SEO), content writing, blog posts and dealing with suppliers.
Doodle is the brainchild of Balaji. He was first one to identify this potential in the organic market. He wanted to provide high quality organic products to people at an affordable price and as a result Doodle was born.
Doodle's entire operations and finance are handled by Gayatri Balaji. She is in-charge of packaging, inventory management, financial management and accounting in Doodle.
Gayatri has a Masters in Zoology from PSGR Krishnammal College for Women, Coimbatore.